The contribution of internal marketing in enhancing employee satisfaction - Study field in Sonelgaz- Ghardaia Unit

Abstract

 This study deals with the extent to which internal marketing contributes to enhancing employee job satisfaction through a field study at the Sonelgaz unit and the Ghardaia unit, where the questionnaire was used as a main tool for collecting data. The study hypotheses were tested using the statistical methods provided by the SPSS program software (version 22). The study found a statistically significant effect of internal marketing in its dimensions: empowerment, training, motivation and internal communication on job satisfaction.  The most influential dimension was after staff training; empowerment and then with less stimulation; motivation and internal communication, The study came out with a number of recommendations, most notably the interest in internal marketing, particularly in terms of training and empowerment, in order to raise the level of job satisfaction