The effect of Marketing Deception in building consumer’s mental image

Abstract

The study aimed to discusse the impact of the deception marketing on commercial websites in building consumer’s mental image. We used descriptive method and suitable questionnaire as a data collection tool, were distributed to a sample of 83consumer, To analyze this data we used a statistical program Spss (v22) and the necessary statistical methods, Based on the data processing, the results found that a statistically significant impact of the deception marketing in building consumer’s mental image. Furthermore, it was found that "promotion" and " Physical evidence " were the most influential elements affecting in building