The impact of e-marketing via social media sites on changing consumer behaviour according to AIDA model - study a sample of mobile customers in Algeria “Mobilis, Djezzy, Ooredoo”

Abstract

With the increased number of social media users and doubled size of people's browsing hours "Most economic enterprises have taken advantage of these electronic spaces to market their various products by attempting to change users' convictions in favour of their objectives as the ultimate target consumers of the product, This is why the current study aims to verify the impact of the e-marketing mix on social media sites in changing consumers' behaviors and based on the analytical descriptive approaches and the statistical treatment of 211 forms to measure the trends of a sample of mobile customers in Algeria “Mobolis, Djezzy, Ooredoo”, the study found several results, the most important of which: There is a different positive effect of e-service, e-promotion and e-distribution in changing the behaviour of mobile customers in Algeria "Mobilis, Djezzy and Ooredoo" via social media sites. The study also reaches to a numerous of suggestions, most notably: The need to adopt e-marketing with artificial intelligence by "Mobilis, Djezzy, Ooredoo" as a modern digital marketing orientation to broaden its audience base and increase its influence on their behaviors