An analytical study of the importance of strategic management of social responsibility in enhancing sustainable competitive advantage

Abstract

This study aims to identify the strategic role of corporate social responsibility in achieving sustainable competitive advantage. The study began by addressing sustainable competitive advantage and the foundations of its construction. Then, the study addressed the modern concept of social responsibility and its role in serving stakeholders. An analysis was also presented showing how the sound adoption of the principles and foundations of social responsibility contributes to activating the basic pillars of sustainable competitive advantage and improving corporate performance. The study concluded that successful practices of social responsibility of leading companies according to a strategic perspective and sound vision lead to attracting qualified labor, increasing innovation rates, and improving their reputation, which qualifies them to be companies with distinguished and sustainable performance