Business Intelligence solutions and big data analytics as a tool for enhancing the competitive advantage of Mobilis: A viewpoint of a sample of regional administration employees -Setif-

Abstract

This paper aimed at investigating the impact of business intelligence on the competitive advantage of Mobilis, while also testing the mediating role of big data analytics in this effect, according to the view point of a sample of employees. A questionnaire was used as a statistical tool. Also, we used correlation and multiple regression to analyze the extracted data. The results indicated that there is a positive relationship between Business intelligence and big data analytics, the latter mediates the relationship between business intelligence and competitive advantage. The relationship was not significant in terms of cloud computing, due to the lack of investments in such solutions