The impact of competitive foresight on the strategic marketing of SMEs

using Analysis of Moderator and Mediator Variables

Abstract

This study discusses the effect of competitive foresight on strategic marketing for small and medium enterprises PME, by using a new method of analysis of mediation, 99 SME were selected in order to know the magnitude of this effect. Thus, this paper addressed the importance of the indirect impact in relation to the size of the mediation. The scanning conducted by the researchers confirmed the existence of the full effect to the competitive position as a mediator, where the full mediation .The study reached a set of results, the most important of which is that mediation analysis