THE IMPACT OF SOCIAL MEDIA ADVERTISING ON ALGERIAN CONSUMER ATTITUDES- A SAMPLE OF TOURISM AGENCIES CLIENTS IN ALGERIA

Abstract

This research work's aim is to identify the effect of Facebook advertising on to tourist
agencies consumer attitudes. For this research an online questionnaire has been set up on the Google Forms website, and from there sent to Facebook pages where it has reached the overall number of 211 candidates in the online questionnaire, using in said questionnaire a descriptive analytical method with the assistance of the "SPSS V22" program. The main results regarding the research go as follow The most important influence in the direction of the consumer from the ad dimensions of Facebook is the richness of it's informations