The possibility of applying marketing relationships with the customer in the dimensions of lifting of the competitive enterprise performance

Abstract

The aim of this study to the possibility of the application and use of the enterprise of the dimensions of marketing relationships with the customer at the lifting of the performance, and that by trying to identify the concept of marketing relationships with the customer and to determine the dimensions, to be determined and know the relationship between marketing relationships with the customer and to achieve and acquire the enterprise to compete dimensions, since the basic idea of this study indicate that the enterprise attention their customers and to ensure that meet their desires in order to maintain them through to achieve satisfaction and loyalty for their products and services will contribute to the acquisition of the enterprise for Entrepreneurship through excellence competitive from their counterparts by their customers, and that the enterprise will not be able to achieve only by relying the application of the concept and dimensions of marketing relationships with the customer.