The role of Balanced Scorecard in Strategic Performance evaluation of oil companies

Abstract

The research aims to clarify the role of Balanced Scorecard in Strategic Performance of oil company .Naftalhas been selected as a case study for two reasons: first,the lack of studies in oil sector, and the second because it is oneof the main Algerian institutions acting in the Algerian economy.
The search results are based on analyzing the reality of activities and practices carried out by the company duringthe period (2011- 2014), as well as some of our interviews, and the indicators extracted from the company’s documents.
The results indicate that the company relies on two axes : financial and customers with high degree, compared to the other two axes: internal processes, learning and growth.