Agricultural Marketing theoretical v,s empirical Case study: AGRODATEnterprise for Dates preparing and Exportation Biskra State

  • حامد نورالدين
  • شرون رقية
  • كلاش صونيا اسمهان
Keywords: agricultural marketing, agricultural product, agricultural marketing mix, AGRODAT, Jel codes : Q13, Q17

Abstract

This paper aims at defining the agricultural marketing; its functions, and the elements of
agricultural marketing mix. in addition to study the application of agricultural marketing
principles in the Algerian enterprises, through a study case of an enterprise that works in dates
exportation named “AGRODAT.“
The study concluded that there is a shortage in applying the notion of agricultural marketing
in this enterprise.

Published
2017-12-07