Agricultural Marketing theoretical v,s empirical Case study: AGRODATEnterprise for Dates preparing and Exportation Biskra State
This paper aims at defining the agricultural marketing; its functions, and the elements of
agricultural marketing mix. in addition to study the application of agricultural marketing
principles in the Algerian enterprises, through a study case of an enterprise that works in dates
exportation named “AGRODAT.“
The study concluded that there is a shortage in applying the notion of agricultural marketing
in this enterprise.