صورة المؤسسة الاقتصادية لدى الجمهور الخارجي في ظل المنافسة دراسة ميدانية لصورة مؤسسة مطاحن عمر بن عمر

Abstract

Public Relations is considered like an essential entry point for organizing the institutions’s work whatever its kind, that why Building a good image of it is the first and last objective. Therefore, the focus of our study appearing to know the economic institution’s image of external public in the shadow of competition, thus, we tried to indentify the image of Omar Ben Omar’s Mills with its external audience.

In order to obtain an objective results, we relied on the descriptive method by using the interview and questionnaire tools, which were distributed to a random sample from the external public. According to that, the study achieved that Omar Ben Omar’s institution has relatively a good image among its masses, because of some public relations activities carried out by the institution