Social responsibility and marketing ethics

Abstract

The marketing activity of firms experienced major changes in recent times, and that by its continuous evolution, which resulted overruns in some of these marketing activities, the main objective has become the achievement of firms objectives : profit, growth and continuity, without taking into account the interests of other parties: customers, society and the environment. Because of this problem, the concept of social responsibility and marketing ethics emerged as a practice of marketing activity that requires a spirit of responsibility towards society and that requires respecting the values of individuals and groups, and preserving the environment to achieve sustainable development