The role of marketing performance in achieving the sustainability of small and medium enterprises The case of the Soft Drinks and Alkaline Mineral Water Corporation, Ghardaia Province

Abstract

The subject of marketing performance in small and medium-sized enterprises is an
important topic as a result of the challenges faced by, where we find that performance indicators
and marketing of effective methods to improve the performance of these institutions through the
marketing of their products and the best of rivals, leading to survive in the market, and therefore
we will try during this research paper to identify the role of marketing performance in achieving
sustainability of institutions which are small or medium, through the knowledge of the
performance indicators and marketing of production company of carbonated drinks and mineral
waters of
El-Meniaa-Gradaia from the year 2010 to the year 2014,
in order to achieve viability and sustainability in the market

marketing performance, indicators of the Marketing performance, sustainability