Personal Marketing in order to constitute mental image of the personal Brand

Abstract

This study aims to investigate the extent of the contribution of the success factors of
personal marketing in the formation of the mental image of the personal brand of the lawyer in the
city of Ouargla. To achieve this goal, we relied on the descriptive analytical approach and used the
questionnaire to collect information and the spss program to analyze the results where the reality of
personal marketing was at a high level, and the reality of personal marketing. mental image was at
a very high level, between the two variables there was a very high direct correlation relationship
with very high statistical significance, at the significance level less than 0.01, and the independent
variable was the creativity skill which was the most correlated and influential in mental image
formation