The Impact of the Marketing Intelligence in Entrepreneurial Marketing in Organization of Algeria

Abstract

The study aimed to identify, marketing intelligence and their role to adopt the
entrepreneurship marketing behaviors of a sample of managers in Algeria Telecom .The study has
initiated a hypothetical diagram which takes into consideration the direction of the relationship
between variables. The descriptive analytical approach is followed, and a questionnaire designed to
collect data. (60) Questionnaires are distributed, and (50) Some statistical means used to analyze
the results and test hypotheses .,The study found that there is an impact between the intelligence
marketing and the behaviours entrepreneurship marketing.