The Digital Economy and Its Role in Enhancing the Competitiveness of Tourist Agencies in Algeria

A Study of a Sample of Tourist Agencies in Eastern Algeria

Abstract

This study explores the interplay between the digital economy and competitiveness
among tourist agencies in Algeria, employing the SPSS model to analyze the data. The findings
indicate a correlation coefficient nearing unity between the digital economy and agency
competitiveness, signifying a robust, positive linkage. This relationship suggests that the
flourishing digital economy directly correlates with enhanced competitiveness within the tourism
sector for that the study included 63 agencies in Algeria . Notably, the demographic most engaged
in tourism, aged between 25 and 35 years, coincides with the highest users of digital tools,
underscoring the critical role that digital economy tools play in boosting the operational success of
tourist agencies in Algeria. This motivates agencies to embrace such technologies to augment their
market presence and profitability.