The importance of using Sports Sponsorship in influencing Brand value according to the Aaker Model A case study of a sample of Condor customers in Ouargla city

Abstract

This paper aims to try to highlight the role sports sponsorship plays in establishing brand value from the
viewpoint of the Condor Foundation clients in Ouargla. A proposed model for the study was designed to
be used as a guide to test the relationship between the dimensions of sports sponsorship and the brand
value.
On this basis, a questionnaire was designed and then directed to a sample of the institution’s customers in
order to poll its opinion, and for the analysis of the primary data for the study, the SPSS statistical package
was used, where the sample size reached 240 individuals. A statistical significance between the
dimensions of sports sponsorship and the brand value, as it showed that there was a positive significant
effect of the dimensions of sports sponsorship on the brand value