The application of halal bran in marketing products and services Consumer's view of the products bearing the halal label, a case study of one of Saida's stores

Abstract

This study entitled the extent to which the term “Halal” popular in the national market contributed to marketing the products of institutions active in the commercial field in the state of Saida in particular during September of the year 2021. In order to achieve the goal of the study, the descriptive approach was relied on through the academic and theoretical framing of the subject of the study. This gave rise to, the foundations of the research problem, which called the researchers to resort to the analytical method in order to analyse the data obtained by preparing a questionnaire. After analysing the results of the research, we came to the conclusion that the the “halal” label on the product has an effect on the consumer’s behaviour, we also came to note the exploitation of the marketing function for the value of Islamic religious faith for commercial purposes through the concept of "halal product".