Towards the use of electronic promotion as a supportive tool for revitalizing traditional industries, a field study in the Chamber of Traditional Industry and Crafts of Ouargla

Abstract

The study aims to know the level of use of electronic promotion for a sample of technical
craftsmen in the city of Ouargla and how it contributes to the revitalization of artistic traditional
industries, The study included a sample of 86 technical craftsmen, who relied on the survey method
using samples based on the questionnaireThe study concluded that there is a high level of interest
among technical craftsmen in traditional technical industries, as well as their enjoyment of a high level
of skills of using electronic promotion, as for the correlation between electronic promotion tools and
the activation of technical traditional industries, we found that it is a direct relationship and amounted
to (27.3%), as We found that the website and participation in web communities are the two most
influential dimensions on the revitalization of artistic traditional industries among the electronic
promotion tools.