Distribution strategy and its relationship to improving marketing performance in the Algerian Economic Establishment Mobilis Foundation Case Study

Abstract

This study aims at identifying the relationship of distribution strategy to improving the
marketing performance in the Algerian economic institutions and clarifying the role played by the
distribution as one of the most important elements of the marketing mix in making the organization
improve its marketing performance by following distribution strategies that are compatible with the
surrounding circumstances. Distribution strategies, concept of marketing performance and
indicators of evaluation
The study was conducted on the Algerian mobile phone Mobilis and we used the questionnaire
distributed to the points of sale located at the level of the state of Ouargla and the valley and we
used the program SPSS to address the data of the study, where the descriptive analysis
(percentages, , computational, standard deviations)