The Sémio-pragmmatic dimension of the image in advertising discourse The advertising of Renault symbol as a model

Abstract

Today, we live in the time of the picture with distinction in parallel
to the time of words. It is the time of image and speech together. The picture
with us accompanies us in our important and marginal moments, and is
connected to us in an unprecedented manner in all aspects of life, As
publicity is the industry of the age, born out of the human need to
communicate, influence, persuade and meet the needs of the public, it is
indisputably one of the discourses that fall within the daily cultural
practices, This article attempts to shed light on the media discourse that
transcends the socio-economic aspect associated with commercial
advertising to its cultural character, which is composed of its linguistic,
iconic, semiotic and pragmatic, through the selection of one of the Algerian
publicity promoting the Renault symbol .