بلاغة الخطاب الرياض ي واستراتيجيات التأثير أناشيد جمهور الرجاء الرياض ي المغربي أنموذجا

Abstract

In essence, this study aims to highlight some of the rhetorical methods that are characterized of the discourses of daily life, represented mainly in the chants speech of the Moroccan athletic Raja fans ,which we seek to move with its constructive characteristics from the scope of the oral circulation supremacy to the scope of the written text supremacy, so the discourse of sports chants is a collective product that combines between Amusement and persuasion, it is also based on communicative and interactive foundations, the first seeks to express affiliation and sports identity, and cultural and human values, while the second translates the nation’s conditions internally and externally and criticizes reality in its various areas of life, socially, economically and politically, which makes this discourse rise to the level of conscious discourses In which rhetorical styles are homogenous and linguistic uses grow according to intentions