The role of innovation in improving the performance of industrial enterprises A case study of Ain Touta Cement Corporation Batna

Abstract

This study aims to highlight the Importance of innovation in industrial enterprises
enterprises and the positive impact of innovative products on the performance of the Ain Tuta
cement company Batna, the results obtained in this study showed that the new innovative product
of salt resistant cement ( CDA-CEM42-5ES) has contributed in raising the volume in this
company, this is du to the increase in the demand for this high quality product by the dealers, order
to expand development projects.