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A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla

Algerian Business Performance Review

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Title Statement A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla
 
Added Entry - Uncontrolled Name أسماء, يوسف
غريب, بولرباح
 
Summary, etc.   This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla. In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Non- random sample made of 442 customers. We used structural equation modeling through AMOS.v23 and SPSS.v23.  The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable.
 
Publication, Distribution, Etc. Algerian Business Performance Review
 
Electronic Location and Access https://journals.univ-ouargla.dz/index.php/ABPR/article/view/390
 
Data Source Entry Algerian Business Performance Review; Vol 12 No 1 (2017): Numero 12 2017
 
Language Note eng
 
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