A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla
Algerian Business Performance Review
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dc |
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| Title Statement |
A proposed model for Customer satisfaction as a mediator in the relationship between corporate social responsibility and customer loyalty in mobile phone company Mobilis-Ouargla |
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| Added Entry - Uncontrolled Name |
أسماء, يوسف غريب, بولرباح |
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| Summary, etc. |
This study aims to identify the impact of customer satisfaction, as a variable mediator, in the relationship between CSR and customer loyalty in Mobilis Company of the Wilaya of Ouargla. In order to achieve the aims of this study, we have conceived a questionnaire, which has been given out to Non- random sample made of 442 customers. We used structural equation modeling through AMOS.v23 and SPSS.v23. The main results of the study showed that a significant statistical impact of CSR on customer loyalty in Mobilis Company is the presence of customer satisfaction as a mediator variable.
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| Publication, Distribution, Etc. |
Algerian Business Performance Review |
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| Electronic Location and Access |
https://journals.univ-ouargla.dz/index.php/ABPR/article/view/390 |
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| Data Source Entry |
Algerian Business Performance Review; Vol 12 No 1 (2017): Numero 12 2017 |
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| Language Note |
eng |
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| Terms Governing Use and Reproduction Note |
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