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How to use attitudinaland quantitative modelsin the marketing of political products

Algerian Business Performance Review

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Title Statement How to use attitudinaland quantitative modelsin the marketing of political products
 
Added Entry - Uncontrolled Name صحراوي, بن شيحة
عبد الرزاق, بن حبيب
مخبر إدارة الابتكار و التسويق جامعة جيلالي ليابس سيدي بلعباس
How to use attitudinaland quantitative modelsin the marketing of political products
 
Summary, etc.   Obviously any political party or candidate should study and predict the trends of potential voters in order, first,  to circumscribe the characteristics and attitudes revealed by their party or a particular political candidate; and, second, to determine the degree of influence of these characteristics on voters attitude during and before the election campaign. In fact, attitude trend analysis based upon multiattributes models has become fundamental for individual beliefs, as well as the strength towards the candidate and the value or the relative importance given by the voter to the candidate. Such studies help, in one hand, political marketing researchers in determining the strength of the party or the candidate attributes as far as their political campaigns are concerned, and in another hand, facilitate the analysis of the weaknesses that form naturally strategic targets from political rivals, in order to ensure success in the scheduled elections.
 
Publication, Distribution, Etc. Algerian Business Performance Review
 
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https://journals.univ-ouargla.dz/index.php/ABPR/article/view/729
 
Data Source Entry Algerian Business Performance Review; Vol 11 No 1 (2017): Numero 11 2017
 
Language Note eng
 
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