Record Details

The Effect of Event Sponsoring on The Brand Value of The Telecommunication Company “Oredoo” From The Consumer’s perspective

Algerian Business Performance Review

View Archive Info
 
 
Field Value
 
Authentication Code dc
 
Title Statement The Effect of Event Sponsoring on The Brand Value of The Telecommunication Company “Oredoo” From The Consumer’s perspective
 
Added Entry - Uncontrolled Name خالدي, نعيمة
مزريق, عاشور
كُلّية العُلوم الاقتصاديّة والعُلوم التّجاريّة وعُلوم التّسيير مخبر العولمة و اقتصادیاتشمال افريقيا جامعة حسيبة بن بوعلي الشلف
كُلّية العُلوم الاقتصاديّة والعُلوم التّجاريّة وعُلوم التّسيير مخبر العولمة و اقتصادیاتشمال افريقيا جامعة حسيبة بن بوعلي الشلف
 
Summary, etc.             This study aims to measure the effect of event sponsoring on the brand value of telecommunication company “Oredoo” from the consumer’s perspective. Oredoo is one of the most active companies in the Algerian market and a pioneer in the event sponsoring field. This study also tests the significance of the differences in the event sponsoring dimensions and the brand value of Oredoo from the consumer’s perspective between the different gender, age and education using the analytical descriptive methodology as it is the most convenient methodology for this type of studies.          This study conclude a significant effect of the sponsoring strategy on the brand value from the consumer’s perspective, which can be explained by the strong correlation between the two variables
 
Publication, Distribution, Etc. Algerian Business Performance Review
 
Electronic Location and Access application/pdf
https://journals.univ-ouargla.dz/index.php/ABPR/article/view/740
 
Data Source Entry Algerian Business Performance Review; Vol 10 No 1 (2016): Numero 10 2019
 
Language Note eng
 
Terms Governing Use and Reproduction Note ##submission.copyrightStatement##