The role of the advertising innovation to stimulate consumer purchasing decision
Algerian Business Performance Review
View Archive Info| Field | Value | |
| Authentication Code |
dc |
|
| Title Statement |
The role of the advertising innovation to stimulate consumer purchasing decision |
|
| Added Entry - Uncontrolled Name |
حجوجة, سارة قويدري, محمد The role of the advertising innovation to stimulate consumer purchasing decision كُلّية العُلوم الاقتصاديّة والعُلوم التّجاريّة وعُلوم التّسيير جامعة عمار ثليجي الأغواط |
|
| Summary, etc. |
This study aims to identify the impact of advertising innovation on the purchasing decision process, and how this innovation can change and build new buying habits. This study was conducted on a sample of web surfers from the city of Laghouat, which were exposed to fourth generation 4G ++ .
To this end, a questionnaire was designed and distributed to the appropriate sample of 60 consumers.
To test the hypotheses of this study, an SPSS statistical program was used. The study concluded that the fourth generation service announcements are a good way to inform about the existence of a new service but actually does not reflect the actual meaning of this technology and what it can add to their daily lives. Therefore the study recommends not to deceive by advertising for the consumption of new services without really being needed of it.
|
|
| Publication, Distribution, Etc. |
Algerian Business Performance Review |
|
| Electronic Location and Access |
application/pdf https://journals.univ-ouargla.dz/index.php/ABPR/article/view/744 |
|
| Data Source Entry |
Algerian Business Performance Review; Vol 10 No 1 (2016): Numero 10 2019 |
|
| Language Note |
eng |
|
| Terms Governing Use and Reproduction Note |
##submission.copyrightStatement## |
|