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Improve the competitive positioning of Algerian brands through the brand recall approach A Proposed Model via the application on the cheese market

Algerian Business Performance Review

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Title Statement Improve the competitive positioning of Algerian brands through the brand recall approach A Proposed Model via the application on the cheese market
 
Added Entry - Uncontrolled Name الحاج, مداح عرايبي
هشام, مكي
كُلّية العُلوم الاقتصاديّة والعُلوم التّجاريّة وعُلوم التّسيير مخبرتنميةتنافسيةالمؤسساتالصغيرةوالمتوسطة جامعة حسيبة بن بوعلي بالشلف
كُلّية العُلوم الاقتصاديّة والعُلوم التّجاريّة وعُلوم التّسيير مخبرتنميةتنافسيةالمؤسساتالصغيرةوالمتوسطة جامعة حسيبة بن بوعلي بالشلف
 
Summary, etc. The study aims tofind a model for improving the competitive positioning of the Algerian brands through improving brand recall by consumers during the purchase. The studyhas been appliedon the cheese market,which knows acompetitionwith the Algerianandforeignbrands. The study sample consists of295consumersfrom the Algerian society. Theresults were analyzedusing theSPSS.19 Program.Based onthe results ofthe current studyand previous studies, we have developed amodel based onfour dimensions through which the Algerian brands are transmitted from the unaware of the brand towards the spontaneous recall of it during the purchase.
 
Publication, Distribution, Etc. Algerian Business Performance Review
 
Electronic Location and Access https://journals.univ-ouargla.dz/index.php/ABPR/article/view/765
 
Data Source Entry Algerian Business Performance Review; Vol 9 No 1 (2016): Numero 9 2016
 
Language Note eng
 
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