The Yield Management In The Airline Company

  • بن قرينة محمد حمزة
Keywords: yield management, Airlines industries, capacities, occupation seats, varying pricing policy, allocation of seats, overbooking

Abstract

By its process, yieldmanagement works on better management to the company capacities according to the demand, where it used different pricing strategies, based on theactivity informationand customers’ characteristics. Inthe airline industry, Yield Management used varying pricing, overbooking and seats allocation to manage its flights, by according the capacities to the dynamic demand.Its practices based on maximize the number of seatsin each flight. Like any tool, yield management has effects on the company's performance and its customers’ relationship, that are disappear under the positive impact in maximize the revenue.

Published
2019-04-09