The reality ofthe marketing innovationapplicationin distribution in the Algerian Company of Electricity and Gascase study on aDistributionDirectorate(an urban branch of Ouargla)
دراسة حالة مديرية التوزيع (فرع ورقلة حضري
Keywords:
marketing, distribution, innovation, marketing innovation, marketing innovation in distribution
Abstract
The aim of this study is to know the reality of the marketing innovation application in distribution in the Algerian company of electricity and gas, through a case study on one of itsdistribution directorates, it is the distribution directorate (an urban branch of ouargla), was distributed 40 questionnaires to a sample of its employees and female employees, by analyzing their answers has been reached that the distribution directorate under study applies the marketing innovation in distribution of electricity and gas products, and the Algerian company of electricity and gas takes care of the marketing innovation application in distribution through applying it in its distribution directorates.
